Video content is the rage for marketers eager to promote their brands. Why? Videos are easier for people to consume and easier to remember. Studies on consumer responses to video show that people remember 20% of what they hear and 30% of what they see. But they’ll remember up to 70% of what they both see and hear. Videos are the perfect type of content to assist with content or brand recall.
However, promoting generic videos on your social channels won’t generate the engagement you need to achieve your marketing objectives. People want to be dazzled when they consume video content. If they see the same recycled video used by many different brands, your brand won’t stand out and resonate within their minds.
Custom video content has a greater effect on your target audience because you present your unique brand identity in an entertaining format.
Custom videos give people a clear understanding of who you are, what you do, and the value you can provide to improve their lives. If you ramp up production of custom-made videos, you can improve consumption rates of your content, and improve engagement rates with your brand.
Read on to find out how custom video helps position your brand successfully.
1. Builds your brand trust.
Custom videos help your brand stand apart from all other content promoted by your brand. There are many reasons for your team to invest time and resources towards custom video content creation.
A survey conducted by Time Inc. determined that 93% of people prefer brands to share interesting thoughts or ideas using custom-made content. Additionally, two out of three participants admitted they trust custom over generic content.
Trust is invaluable for digital marketers. If people trust your brand as a provider of valuable information, they’ll begin to look to you as the thought leader on the subject.
The data from the Time Inc. study supports that sentiment. According to the numbers, 92% of people believe brands become experts on particular topics and add value to the content they choose to consume.
2. Increases your social reach.
Marketers are often concerned with boosting brand reach, visibility, and engagement. Content created and shared by followers of your brand is how to organically attract new viewers to your product or service offerings. Facebook’s own data indicates that custom content is best suited to improve those metrics.
In addition to establishing credibility as a thought leader, custom content inspires followers to share your brand’s updates. Why? Simply because it’s fresh, new and authentic.
One of the main reasons custom videos inspire social activity is that they stand out from all other content circulating social media. Think about how much content you see whenever you enter Facebook, Instagram, Snapchat, or any other social platform.
After spending a few moments scrolling through all of that content, how much of it can you honestly pick out and remember?
Videos that are bold and unique to your brand will break through those crowded news feeds. Content that breaks through the clutter will retain people’s attention and improve their ability to recognize your brand.
As your content attracts new viewers, you naturally extend the reach of your content and the visibility of your brand. Your direct followers who engage with the content attract new people into your brand’s orbit. The subsequent result is an increased potential for additional engagement with your brand.
3. Keeps your brand top of mind in social feeds.
Content that funnels into social news feeds is influenced by someone’s personal social network. According to Forbes, Facebook, for example, has candidate selection principles around the types of content that feature in an individual’s social feed. That means the content that appears in your personal feed must be liked or shared by someone in your circle of friends or followers.
There’s also what Facebook classifies as a time window that content can appear in the feed. If the time window expires, the content will no longer feature at or near the top of the social feed.
To work around Facebook’s time window and continuously earn fresh shares, you need to promote new content with frequency and consistency.
But promoting any generic or recycled content won’t do the job. People want to consume fresh and authentic content. Everything you produce must be custom-made to your unique brand identity, and intriguing enough to capture people’s attention.
Custom videos designed for mobile and social news feeds to increase your brand visibility and the number of consumers who could become your customers.
Now the question becomes – how do you actually create enough authentic content to remain near the top of those feeds?
The old ways of creating content are not built for modern consumer demand. This is particularly important for video content creation. Social media is such a fast-paced organism that a new trend can go viral without warning. If your creative process is too slow to jump on the viral trend, you’ll fall behind and potentially lose the interest of your customers.
If you don’t have a video production team in-house, you need to outsource it elsewhere. But make sure your custom content that’s supposed to be unique to your brand identity is created by professionals, and NOT a DIY, tutorial-based, clumsy content!
Connect your internal team with the external creative talent who will help you acquire the assets you need to create custom video content at scale and watch your numbers soar!
Need help to create a custom video unique to your brand identity?
Our custom videos are fully tailored to your brand and specific needs, thus require our full video service and a team specially assigned to your project.
Contact us today for a FREE consultation at (727) 483-0348 or use the form below.