Over recent years video marketing has developed to become one of the most influential marketing tools across multiple platforms. 2018 is seeing a surge in video use for businesses in a range of different ways allowing the power of video marketing to expand. Video advertising is rising (mainly across online platforms), video testimonials are increasingly popular, and companies are attracting people on social media to watch video, highlighting a popular form of viral marketing.

Let’s start with why we need to use video as an entrepreneur or a small business owner.

Marketing is now all about people, people behind the brand story, behind the product and service. Video marketing allows your prospective customers to see behind the scenes, it allows you to humanize your business and connect directly with your audience. It can be used to teach your audience how to do something, to demonstrate your expertise and knowledge and to showcase your products and services.

It enables you to build relationships in a way that isn’t possible using text alone and for somebody to buy something from you they need to feel like they know you, can trust you and like you in an online world. Video gives you the opportunity to tell your story, showcase your business and build relationships.

You can use video on all social media platforms. Most allow you to upload pre-recorded video or utilise their LIVE function. Ultimately using live will give you more reach because the algorithms encourage greater usage of live elements.

Here are the top five reasons why video marketing is so effective and the significance of incorporating video in your inbound marketing.

1. Consumers Vote Video over Text

Did you know that four times as many consumers prefer to watch a video about a product versus reading about it? Videos allow prospects to see your product in action, getting a full grasp on how it works, the features and its benefits. They can digest the information easier and faster when it is demonstrated through video.

Your customers are better positioned to make an informed decision quickly by watching your video than reading a blog article or social media post. Therefore, give the people what they want by implementing more product, how-to’s and demonstration videos in your content marketing strategy.

2. Video Moves Viewers to Action Quickly!

After watching a video, 64% of users are more likely to buy a product online. When optimized for conversions, videos are incredibly compelling in moving viewers to follow directions and act quickly. You can boost your lead generation and sales tremendously by giving a clear call-to-action in your videos that direct your audience to the proper link.

3. Video Increases Brand Awareness

Video marketing is also effective in creating more awareness about your brand. From telling your story, sharing customer testimonials, to answering common questions relevant to your industry, your video strategy is the ideal tactic to increasing exposure and expanding your reach online.

With YouTube being the second largest search engine, building your channel with valuable video content is huge towards growing your presence, boosting visibility and getting in front of your target audience.

4. Video Highlights Your Brand’s Personality and Culture

Videos have an amazing way of drawing your audience into your brand’s culture, giving them a taste of your personality and passion for what you do. It further humanizes your brand, making you relatable and reachable. People are craving authenticity and transparency, and your video strategy allows you to do both which significantly builds trust with your viewers.

5. Video Positions You as an Expert in Your Field

At the heart of inbound marketing lies sharing valuable content that solves problems, educates and inspires your intended audience. As a result, you will boost your thought-leadership and position your brand as an authority in your industry. Your video marketing strategy serves as the perfect platform for showcasing your expertise, giving solid advice and tips, and addressing common issues that concern your audience. It is the best way to building credibility fast in your niche.

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of the expansion of technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Need help to craft a winning video that will reinforce your brand and boost your sales? Use the form below and let us know more about your current project. We’ll get in touch with you shortly with ideas on how to incorporate video in your marketing strategy to help your business grow!

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