As an entrepreneur, attracting and retaining customers is a top priority. Today, there are more options than ever, including social advertising and creating buzz through the media. And, if a picture is worth 1,000 words, imagine the power of using video to engage consumers and convert them into buyers!
A recent survey of U.S. consumers revealed some interesting stats:
- 96% of consumers find videos helpful when making purchase decisions online.
- Nearly three quarters are more likely to purchase a product or service if they can watch a video explaining it beforehand.
These numbers are staggering! Video of one kind or another made up almost three quarters of all Internet traffic globally within the last year, and according to Cisco, that number is expected to rise to 82% by 2021.
In fact, just using the word “video” in an email subject line “boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.”
Video content also yields higher click-through rates across all social media marketing.
Do you use video to connect with your customers? The infographic below explains how online video impacts consumer purchase decisions and drives brand engagement for small businesses. Find out how your potential customers are consuming and reacting to video.
Need help to craft an effective online video for your small business budget?
Media Expert Video understands the needs of small businesses, and we deliver results no matter the size of your company, or budget. Our video production team will work closely with you to create an effective video that will improve your customers’ engagement and increase your sales!
Contact us today for a FREE consultation at (727) 483-0348.