76 percent of small business owners and marketers who used video marketing say it had a direct impact on their business. However, many marketers “want to be making more videos, but can’t.” The culprits? Lack of time and lack of money to invest in small business videos.
Read on for a list of 3 types of videos for every budget that you can likely create today!
1. Product or service feature
What type of products does your business offer? Making a video about all of them might feel overwhelming, but how about making a video about just one of them?
Product demonstration videos are the best way to show what your product can do. They can be singular in focus; shifting the audience’s attention to one thing, showing them what your product does. Your videos can show off how your product is different from the competition, how it can make your customers lives easier, and the motivation behind its creation. Videos can be used as an effective call to action for your customers, leading to more sales.
Launching a new product can be a difficult task with a lot of details and information to communicate to the consumer. Product demo videos can be used to identify your main and most effective points clearly and concisely. Short, simple and to the point, product demo videos serve as a 24/7 sales tool and are more likely to be shared than links.
Pro tip: If you don’t have content already lined up, our team can help you all the way – from scipt writing to full production services!
2. Online marketing video
Considering the fact that more than 85% of the U.S. online audience watches videos on the internet, you might as well try to incorporate video content in your marketing strategy. Online video can be used to entertain and educate all while delivering your message to the viewer through all those channels where your potential customers spend the most of their time: social media, online networks, email etc.
There are many studies and statistics that reinforce the importance of video for online marketing. Consider that the average user spends 88% more time on websites with video. 52% of consumers say that watching a product video makes them more confident in online purchasing decisions. Videos are shared 1,200% more times than links and text combined.
Pro tip: If you’re not sure whether you should use video in your marketing, get in touch for a FREE consultation to help you estimate whether you really need video marketing for your small business.
3. Customer testimonials
Customer video testimonials are a valuable tool for businesses looking to shine a light on a product or service. They lend an air of credibility and unbiased opinion. Consumers considering a purchase tend to conduct research on the business, its services and products online before buying. Having your own customer testimonials on your website and promoting them on social media are an effective way to increase future sales.
By utilizing video testimonials, you can allow potential customers to see and hear the positive feedback from others like them. This allows video to reinforce your product descriptions and claims using real people. Authentic testimonials in a real customer or employees own voice, ring much truer than scripted advertising copy. People can relate to others in the same position and are more likely to be influenced by their peers.
Pro tip: If you need help to craft a winning testimonial video, get in touch for professional help!
Small business videos don’t have to be time-consuming or expensive. They can be quick, easy, fun and most importantly – affordable for your small business budget! Need a little video inspiration or advice which type of video could help you market your business in the most effective way? Get in touch for a FREE consultation at (727) 483-0348 or use the form below.
Our video production team with over 55 years of broadcast television experience will work closely with you to create an effective video that will improve your customers’ engagement and increase your sales!