With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world.
Video has been around for a while on Instagram now, and is a more than useful marketing tool that all brands should be using. Who would settle for a static image when Instagram marketers can upload videos as easily as photos?
To help you stay up to date with the ever-evolving Instagram and to make your video marketing strategy a success, we have put together few tried and tested strategies to help you excel in Instagram marketing.
1. Post videos worth watching
Instagram gives you the unique chance to tell great stories through visual content. Instagram videos are highly effective at telling your brand’s story within 60 seconds. Storytelling is an amazing way to market your brand and create engaging images or videos.
Get creative when it comes to standard marketing techniques by showcasing your brand or services in a new light. This isn’t to say you need to completely rebrand yourself, but instead, try to show your brand’s versatility.
The best way to make your product stand out from the competition is to create explainer videos because they work best when you need to explain complexity in a short period of time. Considering you have a small budget, these videos are low cost when compared to live action videos, so for all the start-ups out there this is a must try video marketing strategy.
2. Integrate Instagram Stories Video
An estimated 250+ million active users view Instagram Stories every day. Because Stories content has only a 24-hour lifespan, it generates a sense of urgency.
The time-sensitive nature of Instagram Stories gives you a great opportunity to tap into people’s love of deals. One way to do this is to include a limited-time offer in your Instagram story. Randomly choose the post that will feature the offer to keep viewers guessing.
Set up the offer so it can be redeemed only within the lifespan of the story itself (24 hours). This tactic will keep people coming back to your stories in hopes of catching one of these deals.
3. Incorporate Instagram Timeline Videos
Videos play automatically and can be up to 60 seconds long, making them a breeze for viewers to get through. Here are a few examples of how your business might use timeline videos.
Showcase your products in a cool way. When creating a product video, focus on a few key features to keep your viewers interested and dazzle them with attention-grabbing footage.
Short commercials on Instagram can be funny, emotional, or inspirational. They’re a great way to portray your product in an artistic way or link it to a lifestyle.
4. Produce a DIY
You’re probably thinking, is 1 minute enough time to make a truly useful how-to video? The short answer is yes. You’d be surprised at what you can accomplish.
What better way to add value than to create a short video showcasing how to solve a common problem or just teaching people how to do something new.
You can take this a step further by using your own products in the videos you create. Sometimes it’s easier to show how your products can be used with a video instead of just a user manual.
Don’t settle for static images. Go dynamic by using the power of video to get the maximum conversions and signups. Since Instagram videos are bite-sized, people are much more likely to watch them. Tastemade and BuzzFeed are both great examples of how-to videos on Instagram.
5. Give people a reason to follow you
Sitting around, waiting for users to follow you might not get you very far. On the other hand, when you find different avenues to promote your Instagram account, you increase the chance of getting discovered. Once you have a visitor on your profile page, you want them to stick around, so give them a strong reason to hit that follow button.
However, this does not mean that you must reward visitors all the time. You can also generate traffic by posting compelling content. Offer behind-the-scenes glimpses or give followers sneak peeks of upcoming products or services. Just be relevant to their interests and you’re on the right track.
6. Don’t dismiss Instagram analytics
Analytics can tell you what’s working and what needs improvement. Over time, you can build a large scope of data to track and measure performance. It’s critical to know when and how your audience is engaging with your Instagram content.
Review engagement data regularly and apply the tactics users respond to most. Use this information to perfect your Instagram video.
If you need further help to craft your winning video marketing strategy, use the form below to book your free consultation!