Whether you are trying to raise money for your startup or just want to accelerate your business strategy, a solid elevator pitch is an essential tool for achieving your goals.
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your startup does by describing your plan, goals and the differentiators that set you apart from similar businesses.
While most of the people know about this, only a few seem to deliver a good one. There’s more to just writing a good pitch.
The pitching scene is currently evolving and more places than ever are requesting a video recorded version of your pitch, or “video pitches” as they are often called.
Tips to Craft a Winning Elevator Pitch!
Identify Your Goal
Start by thinking about the objective of your pitch and how it resonates with your target audience. If you’re presenting your pitch to the potential investor, you might want to keep your speech focused on the points that interest them the most. Articulate your goal using SMART method (Specific, Measurable, Attainable, Realistic, Timely), to keep your presentation brief, focused and clear.
Explain What You Do
Start your pitch by describing what your startup does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value of what you do.
Communicate Your USPs
Prior to starting with your pitch, you need to have a clear idea of what sets you apart from similar businesses like yours and what makes your startup, product or idea unique. Your elevator pitch also needs to communicate your USPs (unique selling points) after you explained what you do.
Be Prepared For Questions
Anticipate all the possible questions that your audience might have after they watched your presentation. Having that said, make sure you don’t oversell yourself in a way that disables you to follow-up your pitch with consistent winning attitude and enthusiasm.
Put It All Together
When you’ve completed each section of your pitch, put it all together. Read it aloud and use a stopwatch to time how long it takes. It should be no longer than 30-60 seconds. Otherwise, you risk losing the person’s interest or monopolizing the conversation. In the end, try to cut out anything doesn’t absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!
Need help to craft your elevator pitch video?
Take advantage of our Elevator Pitch Package designed for startups like yours to supply you with a 2-hour full production service. Tell us what you do in 30-60 seconds, and we will make sure to craft your pitch through video to set your business apart from others!