Lead generation is the process of collecting the contact information for potential customers, and getting their permission to contact them with offers. If you tried different lead generation techniques but without results, this brief guide will help you discover what you did wrong and how to improve your lead generation efforts.

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As fast as the technology changes, so too are our client’s target customers. They’re getting really, really good at blocking out content that isn’t relevant and compelling to them, content they deem “advertising”. So how on earth is a marketer supposed to deliver their compelling message? Read on to find out.

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Do you use video to connect with your customers? This infographic explains how online video impacts consumer purchase decisions and drives brand engagement for small businesses. Find out how your potential customers are consuming and reacting to video.

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Being interviewed on camera can be a nerve-wracking experience, but the right kind of preparation can be paramount to on-camera success. Whether you’re the one being interviewed or you’re helping someone prep for their turn on TV, here are some excellent, timeless interview preparation tips to help you get on your way.

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It’s December – you know what that means. Everyone wants to talk about the new year. This December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about content marketing trends we expect to see in the coming year.

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Ever wonder why some events and press conferences make it on the news, but yours doesn’t? Would you like for your next event to have the greatest chance of appearing on local TV news or in the newspaper?

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Creating a short and compelling marketing video is a great idea for any business. However, to get the best results from your videos, you will need to optimize them for search engines. Here are some SEO video optimization tips to help you.

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