Due to the information overload, people nowadays have an attention span that’s even shorter than a goldfish’s! For video, that means you often have just a few seconds to grab viewers’ attention and hold it. Find out how to craft an appealing video content and capture your audience’s interest in the first 10 seconds (or less).

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Utilizing video on your website and social media can have positive impacts on your SEO, conversion rates and user interaction. It is also becoming a key component in appealing to mobile users, as video has become the number one way users consume mobile content. In this article, we’ll examine the ways video content can improve your website ranking, as well as optimization elements that you should consider when planning for video implementation.

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As you know, content marketing can help you make users move along the sales funnel right down to the conversion point. But when it comes to thinking about content, we often ignore video formats. Video marketing generates greater engagement with the client and can be just the tool that you need to achieve your goals. Let’s dive in.

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It’s easy for businesses and marketers to solely focus on engagement numbers and shares. As much as we’d love a video post to go viral, we need to focus on the purpose of each of our content pieces (including video) to help our audience and provide them value! That’s why we felt necessary to point out 5 major, but common video marketing mistakes and how to avoid them.

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Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures. It is obvious that social media giants are preferring videos over other content formats. So if you want to regularly pop up in people’s newsfeeds, you better go heavy on video!

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There is an explosive growth of online video, increasing at a speed that has never been seen before! Why are businesses placing increasing amounts of ad spend in the ‘digital’ bucket? And how you can make the most of the constant growth and evolution of online video? Let’s take a look at some of the proven techniques of using video in your social media marketing. 

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The importance of visual content has been re-emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their audiences.

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