How to Leverage the Power of Video in Your Social Media Marketing?
There is an explosive growth of online video, increasing at a speed that has never been seen before!
Why are businesses placing increasing amounts of ad spend in the ‘digital’ bucket? And how you can make the most of the constant growth and evolution of online video?
Let’s take a look at some of the proven techniques of using video in your social media marketing.
In April 2017, YouTube was ranked the second most popular site in the world. It is also the 2nd largest search engine in the world being Google itself. 400 hours of videos are uploaded to YouTube every minute and 1 billion hours of videos are watched every day. If used and optimized correctly, it’s a powerful way to promote your business.
You can use YouTube to express your brand’s personality, share information, provide entertainment and inspire your audience to get involved with your business.
Facebook users watch a massive 8 billion videos every day, and in an industry report, 55% of marketers chose Facebook as their most important social media platform. According to Mark Zuckerberg, 90% of content in your Facebook newsfeed is video based. If you want your business to be seen in the modern business world, video needs to be a priority.
Videos on Facebook also get the highest organic reach in the news feed, so learning how to utilize it is important if you want to generate a wider reach and drive sales!
For Facebook, you can use a pre-recorded video to inform, inspire and grab attention of your audience, or a live video to engage with your audience in real-time while creating an instant dialogue. Make sure your pre-recorded video is professionally-made, as it’s supposed to show you off as a professional rather than the amateur. For more casual approach, you can use live videos that can be made even with your smartphone.
Instagram is an app originally based on imagery and is therefore incredibly visual. It also boasts over 500 million active monthly users and is growing rapidly! After being bought by Facebook for $1 billion in 2012, Instagram released video onto the platform in 2013 and the rest is history!
Similar to Facebook, you can use pre-recorded and live videos on Instagram. A key difference to Facebook is that Facebook videos are viewed on both desktop and smartphone, whereas Instagram videos are mainly aimed at mobile users. Instagram only gives you 60 seconds of video, so you have to be creative to get your idea across quickly.
Short, snappy content, behind-the-scenes videos, and how-to’s work really well!
Facebook, Messenger and Instagram Stories
Stories allow you to create video in your business rapidly, giving your followers quick insights into your business. It is a perfect method for you, a time-poor business owner, to capture more video content in your business and share it with your audience!
The fact that the video disappears quickly creates a sense of urgency but also allows people to regularly keep up with what you’re doing. A small ‘stories’ hack is to add to your story multiple times per day to keep your story among the first that people see when open Instagram, Facebook or Messenger.
Snapchat isn’t usually used to show the kind of professional content used in marketing, but this can be to your advantage.
Develop posts that are raw and authentic, have fun with it, and be creative! Let your viewers get to know your business on a personal level by treating them to behind the scenes footage they would normally not get it see!
Video content has such valuable marketing potential! Leverage it to attract attention and build a relationship with your clients.
If you have any questions or not sure where to start, get in touch for a FREE consultation!