5 Clever Lead Generation Techniques and Best Practices
Lead generation is the process of collecting the contact information for potential customers, and getting their permission to contact them with offers.
Because email marketing is the most effective way to sell anything online, smart marketers focus on collecting email addresses above any other contact information.
Now, anytime you ask someone for their email address, you should always offer something valuable in return. Think about it: would you just give away your email for nothing?
Email is a very personal form of communication, and getting someone’s permission to email them should never be taken lightly. If you want to get serious about generating leads, you’ll need to have something valuable that you offer to a prospect for free, in exchange for their email address.
This “something valuable” is known as a lead magnet.
Your lead magnet can be a free eBook, course, checklist, or another resource that your potential customers are looking for.
Once the user gives you their email address, you can follow up with them by giving them even more valuable resources until you win them over as a customer.
Here are 5 clever lead generation ideas that can be implemented on your website or any other online platform, to drive your email signups every single day!
1. Use Your Blog
You may have heard already that the best thing for inbound marketing is to blog regularly.
You can create a wide variety of content such as special blog series, educational how-to’s, and round-ups that educate your customers. By consistently adding value, you can easily earn the trust of your users and convert them into buyers.
If you capture interest through your blog, you will get your regular blog visitors signed up for a newsletter without breaking a sweat!
2. Add Social Buttons to Your Email Newsletter
This will encourage your email subscribers to follow you, but if they share your message, then it can also get you new email subscribers.
You can pair the button with a text like this:
“Click here to spread the word!”
3. Create a Promo Video
Not everyone learns by reading. Some are more visual and audible learners.
By creating a promo video, you can quickly educate your visitors on your product or service. For the best results, you can add a call-to-action in the middle of the video to capture email address.
Videos also allow you to leverage third-party platforms like YouTube (world’s second largest search engine) and the social network Facebook which is poised to give video extra reach in their newsfeed.
A couple things to consider:
- Keep the video short, but not too short. For the first promotional video, try to keep it under a minute and a half.
- Consider having more in-depth videos available to describe various features of your product or service.
- Know your strengths and weaknesses. If you are not great at both creating videos and public speaking, then you should hire someone. Always better to have a good first impression than a cheap bad impression.
4. Add Exit-Intent Pop-ups
Did you know that over 70% of your abandoning visitors will never return? That means that over 90% of your marketing spend is going to waste.
How do you fix that? Add an exit-intent pop-up that collects email. You can use this pop-up to offer your lead-magnet.
5. Create Mobile Specific Campaigns and CTAs
More and more web traffic comes from mobile devices. However due to screen size limitations, your beautiful desktop design may look drastically different on your phone.
Therefore, you have to make sure that your CTAs are optimized for the mobile environment, along with any forms that load.
Even more important than your desktop forms, make sure your mobile forms are as short as possible. Cell phones aren’t conducive for heavy typing. Too much required customer effort may prevent a conversion.
Now it’s your turn! Go ahead and create a lead magnet that your target customer will love.
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