Why Is Video Marketing So Effective?

To help you stay up to date with the ever-evolving Instagram and to make your video marketing strategy a success, we have put together few tried and tested strategies to help you excel in Instagram marketing.

Since it introduced video functionality, Twitter has become one of the most popular places people to watch, share, and talk about videos online. Since early 2016, tweets with video have increased by over 50 percent. Here’s our guide to using Twitter video to grow and promote your brand.

Facebook is the most impactful social channel for video content, outperforming all other channels more than 8x. With the huge potential payoff of Facebook video marketing for driving engagement and traffic, let’s jump into some of our best tips.

Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel.

If you’re reading this, you’ve probably heard the stat that YouTube is the second-largest search engine on the web making it an obvious choice for video marketing. We’ll cut to the chase with actionable tips to help you grab views and generate traffic for your YouTube video content.

No doubt you’ve heard the stats – online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019. This post contains research and statistics that will make you think differently about your video marketing strategy.

Creating video content that attracts, engages, and moves a professional audience is by no means easy, and plenty of marketers are still finding their way. To help establish a baseline for effective B2B video marketing, we’ve picked out some of our favorite campaigns from brands that have really nailed this tactic and driven outstanding results.

In this interview with our creative team, we’re going to share with you the typical work day of cameramen, videographers and video producers who make your ideas come to LIVE. Hint: there isn’t a single typical day!

This new “active” way to enjoy videos will make your brand more memorable and help you compete for attention in an ever-crowded marketplace. Here are just a couple of ways you can use interactive video.

Due to the information overload, people nowadays have an attention span that’s even shorter than a goldfish’s! For video, that means you often have just a few seconds to grab viewers’ attention and hold it. Find out how to craft an appealing video content and capture your audience’s interest in the first 10 seconds (or less).