Facebook is the most impactful social channel for video content, outperforming all other channels more than 8x. With the huge potential payoff of Facebook video marketing for driving engagement and traffic, let’s jump into some of our best tips.
Read MoreUsing video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel.
Read MoreIf you’re reading this, you’ve probably heard the stat that YouTube is the second-largest search engine on the web making it an obvious choice for video marketing. We’ll cut to the chase with actionable tips to help you grab views and generate traffic for your YouTube video content.
Read MoreNo doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019. This post contains research and statistics that will make you think differently about your video marketing strategy.
Read MoreCreating video content that attracts, engages, and moves a professional audience is by no means easy, and plenty of marketers are still finding their way. To help establish a baseline for effective B2B video marketing, we’ve picked out some of our favorite campaigns from brands that have really nailed this tactic and driven outstanding results.
Read MoreIn this interview with our creative team, we're going to share with you the typical work day of cameramen, videographers and video producers who make your ideas come to LIVE. Hint: there isn't a single typical day!
Read MoreThis new “active” way to enjoy videos will make your brand more memorable and help you compete for attention in an ever-crowded marketplace. Here are just a couple of ways you can use interactive video.
Read MoreDue to the information overload, people nowadays have an attention span that’s even shorter than a goldfish’s! For video, that means you often have just a few seconds to grab viewers’ attention and hold it. Find out how to craft an appealing video content and capture your audience’s interest in the first 10 seconds (or less).
Read MoreFacebook and Instagram introduced video ads years before and now LinkedIn is also entering the market. While most videos are seen as ideal for “top of the funnel” marketing (i.e., building awareness, rather than sealing the deal), LinkedIn’s Video for Sponsored Content is designed to work “across the funnel.”
Read MoreUtilizing video on your website and social media can have positive impacts on your SEO, conversion rates and user interaction. It is also becoming a key component in appealing to mobile users, as video has become the number one way users consume mobile content. In this article, we’ll examine the ways video content can improve your website ranking, as well as optimization elements that you should consider when planning for video implementation.
Read MoreBrands should broaden their approach to video ads this year to ensure they don’t miss out on opportunities to connect with audiences. Let's take a look at the top trending video ad formats that you should consider implementing in your digital marketing strategy.
Read MoreAs you know, content marketing can help you make users move along the sales funnel right down to the conversion point. But when it comes to thinking about content, we often ignore video formats. Video marketing generates greater engagement with the client and can be just the tool that you need to achieve your goals. Let’s dive in.
Read MoreIt’s easy for businesses and marketers to solely focus on engagement numbers and shares. As much as we'd love a video post to go viral, we need to focus on the purpose of each of our content pieces (including video) to help our audience and provide them value! That's why we felt necessary to point out 5 major, but common video marketing mistakes and how to avoid them.
Read MorePretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures. It is obvious that social media giants are preferring videos over other content formats. So if you want to regularly pop up in people’s newsfeeds, you better go heavy on video!
Read MoreThere is an explosive growth of online video, increasing at a speed that has never been seen before! Why are businesses placing increasing amounts of ad spend in the ‘digital’ bucket? And how you can make the most of the constant growth and evolution of online video? Let’s take a look at some of the proven techniques of using video in your social media marketing.
Read MoreThe importance of visual content has been re-emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their audiences.
Read MoreBusinesses need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts. Are you ready to start creating video content as part of your marketing strategy?
Read MoreWhenever a new app or technology is released, big brands are among the first to experiment with it - and to start creating new content with it. That’s because they are constantly competing for their audience's attention - and often by the most innovating and engaging means possible. And right now, that means creating video content.
Read MoreVideo is known as rich media content and it can boost customer engagement, increase the time spent on a site and help convert sales. Used cleverly and with a purpose, video can transform your website into a dynamic interactive site that will attract repeat visits. Curious to learn more?
Read MoreLead generation is the process of collecting the contact information for potential customers, and getting their permission to contact them with offers. If you tried different lead generation techniques but without results, this brief guide will help you discover what you did wrong and how to improve your lead generation efforts.
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