Brands should broaden their approach to video ads this year to ensure they don’t miss out on opportunities to connect with audiences. Let’s take a look at the top trending video ad formats that you should consider implementing in your digital marketing strategy.

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Over recent years video marketing has developed to become one of the most influential marketing tools across multiple platforms. 2018 is seeing a surge in video use for businesses in a range of different ways allowing the power of video marketing to expand. Let’s start with why we need to use video as an entrepreneur or a small business owner.

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To help you stay up to date with the ever-evolving Instagram and to make your video marketing strategy a success, we have put together few tried and tested strategies to help you excel in Instagram marketing.

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Since it introduced video functionality, Twitter has become one of the most popular places people to watch, share, and talk about videos online. Since early 2016, tweets with video have increased by over 50 percent. Here’s our guide to using Twitter video to grow and promote your brand.

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Facebook is the most impactful social channel for video content, outperforming all other channels more than 8x. With the huge potential payoff of Facebook video marketing for driving engagement and traffic, let’s jump into some of our best tips.

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Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel.

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No doubt you’ve heard the stats – online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019. This post contains research and statistics that will make you think differently about your video marketing strategy.

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Creating video content that attracts, engages, and moves a professional audience is by no means easy, and plenty of marketers are still finding their way. To help establish a baseline for effective B2B video marketing, we’ve picked out some of our favorite campaigns from brands that have really nailed this tactic and driven outstanding results.

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