Facebook and Instagram introduced video ads years before and now LinkedIn is also entering the market. While most videos are seen as ideal for “top of the funnel” marketing (i.e., building awareness, rather than sealing the deal), LinkedIn’s Video for Sponsored Content is designed to work “across the funnel.”
Read MoreUtilizing video on your website and social media can have positive impacts on your SEO, conversion rates and user interaction. It is also becoming a key component in appealing to mobile users, as video has become the number one way users consume mobile content. In this article, we’ll examine the ways video content can improve your website ranking, as well as optimization elements that you should consider when planning for video implementation.
Read MoreBrands should broaden their approach to video ads this year to ensure they don’t miss out on opportunities to connect with audiences. Let's take a look at the top trending video ad formats that you should consider implementing in your digital marketing strategy.
Read MoreAs you know, content marketing can help you make users move along the sales funnel right down to the conversion point. But when it comes to thinking about content, we often ignore video formats. Video marketing generates greater engagement with the client and can be just the tool that you need to achieve your goals. Let’s dive in.
Read MoreIt’s easy for businesses and marketers to solely focus on engagement numbers and shares. As much as we'd love a video post to go viral, we need to focus on the purpose of each of our content pieces (including video) to help our audience and provide them value! That's why we felt necessary to point out 5 major, but common video marketing mistakes and how to avoid them.
Read MorePretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures. It is obvious that social media giants are preferring videos over other content formats. So if you want to regularly pop up in people’s newsfeeds, you better go heavy on video!
Read MoreThere is an explosive growth of online video, increasing at a speed that has never been seen before! Why are businesses placing increasing amounts of ad spend in the ‘digital’ bucket? And how you can make the most of the constant growth and evolution of online video? Let’s take a look at some of the proven techniques of using video in your social media marketing.
Read MoreThe importance of visual content has been re-emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their audiences.
Read MoreBusinesses need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts. Are you ready to start creating video content as part of your marketing strategy?
Read MoreWhenever a new app or technology is released, big brands are among the first to experiment with it - and to start creating new content with it. That’s because they are constantly competing for their audience's attention - and often by the most innovating and engaging means possible. And right now, that means creating video content.
Read MoreVideo is known as rich media content and it can boost customer engagement, increase the time spent on a site and help convert sales. Used cleverly and with a purpose, video can transform your website into a dynamic interactive site that will attract repeat visits. Curious to learn more?
Read MoreLead generation is the process of collecting the contact information for potential customers, and getting their permission to contact them with offers. If you tried different lead generation techniques but without results, this brief guide will help you discover what you did wrong and how to improve your lead generation efforts.
Read MoreAs fast as the technology changes, so too are our client’s target customers. They’re getting really, really good at blocking out content that isn’t relevant and compelling to them, content they deem “advertising”. So how on earth is a marketer supposed to deliver their compelling message? Read on to find out.
Read MoreCustom videos give people a clear understanding of who you are, what you do, and the value you can provide to improve their lives. If you ramp up production of custom-made videos, you can improve consumption rates of your content, and improve engagement rates with your brand.
Read More76 percent of small business owners and marketers who used video marketing say it had a direct impact on their business. Read on for a list of 3 types of videos for every budget that you can likely create today!
Read MoreDo you use video to connect with your customers? This infographic explains how online video impacts consumer purchase decisions and drives brand engagement for small businesses. Find out how your potential customers are consuming and reacting to video.
Read MoreBeing interviewed on camera can be a nerve-wracking experience, but the right kind of preparation can be paramount to on-camera success. Whether you’re the one being interviewed or you’re helping someone prep for their turn on TV, here are some excellent, timeless interview preparation tips to help you get on your way.
Read MoreIt’s December - you know what that means. Everyone wants to talk about the new year. This December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about content marketing trends we expect to see in the coming year.
Read MoreEver wonder why some events and press conferences make it on the news, but yours doesn’t? Would you like for your next event to have the greatest chance of appearing on local TV news or in the newspaper?
Read MoreWhether you are trying to raise money for your startup or just want to accelerate your business strategy, a solid elevator pitch is an essential tool for achieving your goals.
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