4 Inspiring Video Marketing Campaigns that You'll Enjoy Watching

Creating video content that attracts, engages, and moves a professional audience is by no means easy, and plenty of marketers are still finding their way. To help establish a baseline for effective B2B video marketing, we’ve picked out some of our favorite campaigns from brands that have really nailed this tactic and driven outstanding results.

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4 Ways to Hook Your Video Viewers in the First 10 Seconds

Due to the information overload, people nowadays have an attention span that’s even shorter than a goldfish’s! For video, that means you often have just a few seconds to grab viewers’ attention and hold it. Find out how to craft an appealing video content and capture your audience’s interest in the first 10 seconds (or less).

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Get Ready to Dominate Google

Utilizing video on your website and social media can have positive impacts on your SEO, conversion rates and user interaction. It is also becoming a key component in appealing to mobile users, as video has become the number one way users consume mobile content. In this article, we’ll examine the ways video content can improve your website ranking, as well as optimization elements that you should consider when planning for video implementation.

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Video as Part of the Sales Funnel

As you know, content marketing can help you make users move along the sales funnel right down to the conversion point. But when it comes to thinking about content, we often ignore video formats. Video marketing generates greater engagement with the client and can be just the tool that you need to achieve your goals. Let’s dive in.

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5 Common Video Marketing Mistakes Every Marketer Must Avoid

It’s easy for businesses and marketers to solely focus on engagement numbers and shares. As much as we'd love a video post to go viral, we need to focus on the purpose of each of our content pieces (including video) to help our audience and provide them value! That's why we felt necessary to point out 5 major, but common video marketing mistakes and how to avoid them.

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Little-Known Video Marketing Hacks for Marketers

Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures. It is obvious that social media giants are preferring videos over other content formats. So if you want to regularly pop up in people’s newsfeeds, you better go heavy on video!

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How to Leverage the Power of Video in Your Social Media Marketing?

There is an explosive growth of online video, increasing at a speed that has never been seen before! Why are businesses placing increasing amounts of ad spend in the ‘digital’ bucket? And how you can make the most of the constant growth and evolution of online video? Let’s take a look at some of the proven techniques of using video in your social media marketing. 

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20 Emerging Visual Marketing Trends You Need to Know

The importance of visual content has been re-emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their audiences.

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Why Having A Video Marketing Strategy Is Critical To Your Business?

Businesses need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts. Are you ready to start creating video content as part of your marketing strategy? 

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How to be Successful at Video Marketing?

Video is known as rich media content and it can boost customer engagement, increase the time spent on a site and help convert sales. Used cleverly and with a purpose, video can transform your website into a dynamic interactive site that will attract repeat visits. Curious to learn more? 

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5 Clever Lead Generation Techniques and Best Practices

Lead generation is the process of collecting the contact information for potential customers, and getting their permission to contact them with offers. If you tried different lead generation techniques but without results, this brief guide will help you discover what you did wrong and how to improve your lead generation efforts.

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If Content is King, Context is God!

As fast as the technology changes, so too are our client’s target customers. They’re getting really, really good at blocking out content that isn’t relevant and compelling to them, content they deem “advertising”. So how on earth is a marketer supposed to deliver their compelling message? Read on to find out.

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