Why Is Video Marketing So Effective?

Over recent years video marketing has developed to become one of the most influential marketing tools across multiple platforms. 2018 is seeing a surge in video use for businesses in a range of different ways allowing the power of video marketing to expand. Let’s start with why we need to use video as an entrepreneur or a small business owner.

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Instagram Video Marketing Tips

To help you stay up to date with the ever-evolving Instagram and to make your video marketing strategy a success, we have put together few tried and tested strategies to help you excel in Instagram marketing.

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Twitter Video Marketing Tips

Since it introduced video functionality, Twitter has become one of the most popular places people to watch, share, and talk about videos online. Since early 2016, tweets with video have increased by over 50 percent. Here’s our guide to using Twitter video to grow and promote your brand.

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Facebook Video Marketing Tips

Facebook is the most impactful social channel for video content, outperforming all other channels more than 8x. With the huge potential payoff of Facebook video marketing for driving engagement and traffic, let’s jump into some of our best tips.

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A Complete Guide to Interactive CTAs

Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel.

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4 Inspiring Video Marketing Campaigns that You'll Enjoy Watching

Creating video content that attracts, engages, and moves a professional audience is by no means easy, and plenty of marketers are still finding their way. To help establish a baseline for effective B2B video marketing, we’ve picked out some of our favorite campaigns from brands that have really nailed this tactic and driven outstanding results.

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4 Ways to Hook Your Video Viewers in the First 10 Seconds

Due to the information overload, people nowadays have an attention span that’s even shorter than a goldfish’s! For video, that means you often have just a few seconds to grab viewers’ attention and hold it. Find out how to craft an appealing video content and capture your audience’s interest in the first 10 seconds (or less).

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Get Ready to Dominate Google

Utilizing video on your website and social media can have positive impacts on your SEO, conversion rates and user interaction. It is also becoming a key component in appealing to mobile users, as video has become the number one way users consume mobile content. In this article, we’ll examine the ways video content can improve your website ranking, as well as optimization elements that you should consider when planning for video implementation.

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Video as Part of the Sales Funnel

As you know, content marketing can help you make users move along the sales funnel right down to the conversion point. But when it comes to thinking about content, we often ignore video formats. Video marketing generates greater engagement with the client and can be just the tool that you need to achieve your goals. Let’s dive in.

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5 Common Video Marketing Mistakes Every Marketer Must Avoid

It’s easy for businesses and marketers to solely focus on engagement numbers and shares. As much as we'd love a video post to go viral, we need to focus on the purpose of each of our content pieces (including video) to help our audience and provide them value! That's why we felt necessary to point out 5 major, but common video marketing mistakes and how to avoid them.

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Little-Known Video Marketing Hacks for Marketers

Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures. It is obvious that social media giants are preferring videos over other content formats. So if you want to regularly pop up in people’s newsfeeds, you better go heavy on video!

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How to Leverage the Power of Video in Your Social Media Marketing?

There is an explosive growth of online video, increasing at a speed that has never been seen before! Why are businesses placing increasing amounts of ad spend in the ‘digital’ bucket? And how you can make the most of the constant growth and evolution of online video? Let’s take a look at some of the proven techniques of using video in your social media marketing. 

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20 Emerging Visual Marketing Trends You Need to Know

The importance of visual content has been re-emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their audiences.

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Why Having A Video Marketing Strategy Is Critical To Your Business?

Businesses need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts. Are you ready to start creating video content as part of your marketing strategy? 

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